After winning a record 8 gold medals last summer, Michael Phelps has been on a college dorm room bong tour. Candid photos that appeared last week show the super swimmer with his face jammed into a marijuana pipe. He hasn't been tested, yet, but the results are going to be positive, and Phelps has already considered pulling out of the 2012 games due to his indiscretion.
Kellogg cereal wisely has decided to separate themselves from this unrepentant doper. It was a wise move. Parents need to know that their cereal purchases don't contain hidden drug messages from spokespeople with questionable morals.
Parents should be encouraged to support Kellogg for their brave stance in this situation. They know who their customers are, and it's sure not a bunch of lazy reefer addicts stuffing their faces with Froot Loops all day long.
Kellogg cereal wisely has decided to separate themselves from this unrepentant doper. It was a wise move. Parents need to know that their cereal purchases don't contain hidden drug messages from spokespeople with questionable morals.
Parents should be encouraged to support Kellogg for their brave stance in this situation. They know who their customers are, and it's sure not a bunch of lazy reefer addicts stuffing their faces with Froot Loops all day long.
Kellogg to drop Phelps
Last Update: 8:15 am
Michael Phelps (Cameron Spencer, Getty Images)
PORTLAND, Ore. (AP) -- Kellogg Co. said Thursday that it will drop its endorsement deal with Olympic swimmer Michael Phelps following his acknowledgment he inhaled from a marijuana pipe. The 23-year-old swimming star has apologized for his "regrettable" behavior and "bad judgment" after a photo appeared Sunday in the British tabloid News of the World that showed Phelps inhaling from a marijuana pipe.
Most of his major sponsors, such as Visa Inc., Speedo, luxury Swiss watchmaker Omega and sports beverage PureSport's maker Human Performance Labs, stood by the athlete following the news, even if they didn't condone his behavior.
But Battle Creek, Mich.-based cereal and snack maker Kellogg said Phelps's behavior is "not consistent with the image of Kellogg." Kellogg had contracts with Phelps and other Olympic athletes to support its association with the U.S. Olympic team. The company said in a statement that it will not renew its contract with Phelps, which expires at the end of February. The company did not renew its deal with the US Olympic Team, which expired in December. Kellogg would not disclose the value of its deal with Phelps.
Experts have said that after Phelps won eight gold medals, he scored millions in endorsement deals, including the one that placed him on boxes of Kellogg's Frosted Flakes and Corn Flakes boxes.
Last Update: 8:15 am

PORTLAND, Ore. (AP) -- Kellogg Co. said Thursday that it will drop its endorsement deal with Olympic swimmer Michael Phelps following his acknowledgment he inhaled from a marijuana pipe. The 23-year-old swimming star has apologized for his "regrettable" behavior and "bad judgment" after a photo appeared Sunday in the British tabloid News of the World that showed Phelps inhaling from a marijuana pipe.
Most of his major sponsors, such as Visa Inc., Speedo, luxury Swiss watchmaker Omega and sports beverage PureSport's maker Human Performance Labs, stood by the athlete following the news, even if they didn't condone his behavior.
But Battle Creek, Mich.-based cereal and snack maker Kellogg said Phelps's behavior is "not consistent with the image of Kellogg." Kellogg had contracts with Phelps and other Olympic athletes to support its association with the U.S. Olympic team. The company said in a statement that it will not renew its contract with Phelps, which expires at the end of February. The company did not renew its deal with the US Olympic Team, which expired in December. Kellogg would not disclose the value of its deal with Phelps.
Experts have said that after Phelps won eight gold medals, he scored millions in endorsement deals, including the one that placed him on boxes of Kellogg's Frosted Flakes and Corn Flakes boxes.
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