You can tell the quality of an organization by the popularity and longevity of it's brand. The fact that McDonald's stands by its golden arches says "remember your last experience with our company? We're so certain it was a good experience that we trust our logo alone (which represents nothing except your memories of us) to sell our product."
Bad groups and organizations try to hide from people's bad memories of them with a camoflage tactic called "rebranding". Like criminals switching their clothes and getaway cars, groups escape responsibility for their past actions by changing their appearences. However, if they don't change their actions, people catch on to them, and they have to keep rebranding, over and over.
Thus we've seen "communists" become "socialists" become "progressives" become "liberals" become "progressive" again.
Yes, I know Republicans have also used rebranding. What with renaming "Bush loyalist" to "maverick" and "Republican Party" to "Tea Party". But we did actual real-life changes too, for example the completely unprecedented, endlessly newsworthy practise of having rallies where crowds hold up signs.
Bad groups and organizations try to hide from people's bad memories of them with a camoflage tactic called "rebranding". Like criminals switching their clothes and getaway cars, groups escape responsibility for their past actions by changing their appearences. However, if they don't change their actions, people catch on to them, and they have to keep rebranding, over and over.
Thus we've seen "communists" become "socialists" become "progressives" become "liberals" become "progressive" again.
Yes, I know Republicans have also used rebranding. What with renaming "Bush loyalist" to "maverick" and "Republican Party" to "Tea Party". But we did actual real-life changes too, for example the completely unprecedented, endlessly newsworthy practise of having rallies where crowds hold up signs.
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