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Dunkin’ Donuts Ad in Thailand Causes Uproar
A new ad from the company's Thai division is raising eyebrows, and the donut chain has apologized for it on Twitter
By Jacob Davidson Aug. 31, 2013
A new ad from Dunkin’ Donuts’ Thai division has the American pastry-maker on the defensive and critics in America crying racism.
The Los Angeles Times and the Associated Press report that Dunkin’ Donuts Thailand recently released an advertisement for the company’s “Charcoal Donut,” which displays a young woman wearing pink lipstick and complete blackface makeup. The woman is holding up a partially eaten chocolate donut next to text that reads: “Break every rule of deliciousness.”
Dunkin' Donuts immediately caves in and apologizes for the ad. I for one see nothing racist about it. If a gook wants to masquerade as a porch monkey who am to judge? According to the article the ad is responsible for a 50% increase in sales! Take notes Obozo this is how you make an economy thrive!! Luckily, there are some more products and ad campaigns in Thailand that we can and should import ASAP
The country has been home to a brand of mops called “Black Man,” featuring the titular character in a tuxedo as its logo. Another Thai product — a skin whitening cream — advertises that lighter skinned people are more attractive to employers, and a black herbal toothpaste maker has run television commercials with the tagline “Appearance can be deceiving.” Another ad by the same company stated, “It’s black, but it’s good.”
The "It's black, but it's good" tagline could be used to market everything from charcoal to frying pans. America take notes!
A new ad from the company's Thai division is raising eyebrows, and the donut chain has apologized for it on Twitter
By Jacob Davidson Aug. 31, 2013
A new ad from Dunkin’ Donuts’ Thai division has the American pastry-maker on the defensive and critics in America crying racism.
The Los Angeles Times and the Associated Press report that Dunkin’ Donuts Thailand recently released an advertisement for the company’s “Charcoal Donut,” which displays a young woman wearing pink lipstick and complete blackface makeup. The woman is holding up a partially eaten chocolate donut next to text that reads: “Break every rule of deliciousness.”
Dunkin' Donuts immediately caves in and apologizes for the ad. I for one see nothing racist about it. If a gook wants to masquerade as a porch monkey who am to judge? According to the article the ad is responsible for a 50% increase in sales! Take notes Obozo this is how you make an economy thrive!! Luckily, there are some more products and ad campaigns in Thailand that we can and should import ASAP
The country has been home to a brand of mops called “Black Man,” featuring the titular character in a tuxedo as its logo. Another Thai product — a skin whitening cream — advertises that lighter skinned people are more attractive to employers, and a black herbal toothpaste maker has run television commercials with the tagline “Appearance can be deceiving.” Another ad by the same company stated, “It’s black, but it’s good.”
The "It's black, but it's good" tagline could be used to market everything from charcoal to frying pans. America take notes!
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