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Hummus Is Conquering America
Tobacco Farmers Open Fields to Chickpeas; A Bumper Crop
By David Kesmodel | The Wall Street Journal – Tue, Apr 30, 2013 1:46 PM EDT
CLOVER, Va.—Prodded by the largest U.S. hummus maker, farmers in the heart of tobacco country are trying to grow chickpeas, an improbable move that reflects booming demand for hummus.
Long a staple of Middle Eastern cuisine, hummus is earning a growing following among Americans seeking more-healthful snacks. The chickpea dip is low in fat and high in protein. Sales of "refrigerated flavored spreads"—a segment dominated by hummus—totaled $530 million at U.S. food retailers last year, up 11% from a year earlier and a 25% jump over 2010, according to market-research firm Information Resources Inc.
Sabra, based in White Plains, N.Y., has helped introduce more Americans to hummus through huge sampling events in major cities in which it has handed out 10,000 2-ounce packages a day. Sabra began its first national television advertising campaign earlier this year.
"Most of the consumers out there still don't know what hummus is," said Adam Carr, chief executive of Tribe Mediterranean Foods Inc., a Sabra rival. "We think that there are going to be lots of new users coming to the category."
Growing demand for hummus has pushed up prices for chickpeas, spurring farmers to increase production.
Though chickpeas are a tiny crop compared with corn or wheat, last year's U.S. harvest totaled a record 332 million pounds, up 51% from the previous year, according to the USDA. The value of the U.S. chickpea crop hit a record $115.5 million last year, USDA data show.
U.S. farmers are expected to plant a record 214,300 acres of chickpeas this year, up 3% from last year and a fivefold increase over a decade ago, the USDA said. Demand for the U.S. crop from Spain, Turkey and Pakistan also has led farmers to plant more.
In Walla Walla, Wash., farmer Pat McConnell, 51, said he intends this spring to plant about 950 acres with chickpeas, more than double his crop last year. "They've become a pretty lucrative option," he said. "I really think chickpeas are going to continue to grow in popularity."
Virginia officials are eager to develop new crops in a state where tobacco farming has shrunk dramatically since the 1990s because of declining cigarette sales.
James Brown, a 72-year-old tobacco, corn and soybean farmer in Clover, Va., said he knew nothing about chickpeas when an extension agent from Virginia State called him several months ago and asked if he would plant the legume. He said he jumped at the opportunity because he is looking for ways to make his roughly 300-acre farm more profitable.
Mr. Brown planted four acres with chickpeas in mid-April. That week, his wife served him the first chickpeas he'd ever eaten. "They tasted pretty good," the farmer said.
I've been aware of this garbage for years now out in this God forsaken desert, American's doesn't need this modern day plague on her Godly shores. As surely as eating too much watermelon can turn you into a nigra...just tasting hummus has the potential to turn one into a raving Koran following lunatic. Eating hummas is just one step removed from declaring a jyhad against anything natural...also it'll turn you queer! Beware do not eat this devilish legume. And on top of that...What about my cigarettes?
Tobacco Farmers Open Fields to Chickpeas; A Bumper Crop
By David Kesmodel | The Wall Street Journal – Tue, Apr 30, 2013 1:46 PM EDT
CLOVER, Va.—Prodded by the largest U.S. hummus maker, farmers in the heart of tobacco country are trying to grow chickpeas, an improbable move that reflects booming demand for hummus.
Long a staple of Middle Eastern cuisine, hummus is earning a growing following among Americans seeking more-healthful snacks. The chickpea dip is low in fat and high in protein. Sales of "refrigerated flavored spreads"—a segment dominated by hummus—totaled $530 million at U.S. food retailers last year, up 11% from a year earlier and a 25% jump over 2010, according to market-research firm Information Resources Inc.
Sabra, based in White Plains, N.Y., has helped introduce more Americans to hummus through huge sampling events in major cities in which it has handed out 10,000 2-ounce packages a day. Sabra began its first national television advertising campaign earlier this year.
"Most of the consumers out there still don't know what hummus is," said Adam Carr, chief executive of Tribe Mediterranean Foods Inc., a Sabra rival. "We think that there are going to be lots of new users coming to the category."
Growing demand for hummus has pushed up prices for chickpeas, spurring farmers to increase production.
Though chickpeas are a tiny crop compared with corn or wheat, last year's U.S. harvest totaled a record 332 million pounds, up 51% from the previous year, according to the USDA. The value of the U.S. chickpea crop hit a record $115.5 million last year, USDA data show.
U.S. farmers are expected to plant a record 214,300 acres of chickpeas this year, up 3% from last year and a fivefold increase over a decade ago, the USDA said. Demand for the U.S. crop from Spain, Turkey and Pakistan also has led farmers to plant more.
In Walla Walla, Wash., farmer Pat McConnell, 51, said he intends this spring to plant about 950 acres with chickpeas, more than double his crop last year. "They've become a pretty lucrative option," he said. "I really think chickpeas are going to continue to grow in popularity."
Virginia officials are eager to develop new crops in a state where tobacco farming has shrunk dramatically since the 1990s because of declining cigarette sales.
James Brown, a 72-year-old tobacco, corn and soybean farmer in Clover, Va., said he knew nothing about chickpeas when an extension agent from Virginia State called him several months ago and asked if he would plant the legume. He said he jumped at the opportunity because he is looking for ways to make his roughly 300-acre farm more profitable.
Mr. Brown planted four acres with chickpeas in mid-April. That week, his wife served him the first chickpeas he'd ever eaten. "They tasted pretty good," the farmer said.
I've been aware of this garbage for years now out in this God forsaken desert, American's doesn't need this modern day plague on her Godly shores. As surely as eating too much watermelon can turn you into a nigra...just tasting hummus has the potential to turn one into a raving Koran following lunatic. Eating hummas is just one step removed from declaring a jyhad against anything natural...also it'll turn you queer! Beware do not eat this devilish legume. And on top of that...What about my cigarettes?
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